Your browser is not fully supported. Please upgrade your browser.

Skip to main content
Product innovations

Wool Fur

Eco-friendly alternative to synthetic and traditional fur


An increasing number of brands continue to remove traditional fur from their collections. Merino wool presents a natural alternative to animal hide and synthetics.

How it works

Wool fur

Innovatively knitted from Merino wool yarn, wool faux fur fabrics are cropped and brushed to replicate a traditional fur or shearling look and feel. Jersey knitting is used to create a loop structure on one side of the fabric, which is then cut to result in a yarn that is raised and brushed to open up the yarn and create the faux-fur effect. Wool fibre, being similar to real fur fibres, is an ideal substitute and an extra degree of luxury can be introduced by using mercerised Merino wool yarns.

Using Merino wool as faux fur maximises the fibre’s natural benefits. Garments created with wool faux fur have the added natural benefits of thermoregulation, breathability, odour resistance and the peace of mind that the fabric comes with a less impactful environmental solution than synthetic faux fur or real fur.

Contact the Woolmark Technical Team for more information.




Woolmark partners using wool fur

Angel Chen

Angel Chen, Finalist des 2019er „International Woolmark Prize“ hat einen Jacquard-Pelzmantel entworfen, der nicht aus Tierfell, sondern zu 100 % aus Wollgarn besteht, gefärbt in sechs Schattierungen reaktiver ANOFIX-Farben, die speziell für das Einfärben von Wolle in leuchtenden Farben entwickelt wurden -  ein Beweis, wie gut Wolle Farbe annehmen kann - und dies auf Basis einer Methode, die umweltfreundlicher ist als das Färben mit chrombasierten Farben.